The best ideas are not implemented due to the mental frameworks that we carry with us. Peter Senge (1990) in his book “The Fifth Discipline” points out: “we carry in our minds images, assumptions and stories” that block the application of proven experiments, big ideas and refined proposals.
Beliefs allied with the virus
In the face of COVID-19 there is scientific information disseminated by the World Health Organization (WHO), governments and social networks. But most people ignore it. Why? Our minds are full of beliefs that do not cede space to new information, like a bucket full of water, when we put more water in it, none of it goes in, it overflows. In the same way scientific recommendations do not get into our minds, they are spilt.
What beliefs? A belief related to the destiny of individuals is probably the most damaging, which goes like this: “when it is your time, it is your time”, “everything has been written”. A drunk who drives a car, crashes and dies, then you hear people say, “it was his time”, and “God took him”; with this they justify his irresponsibility, along with his social background of getting drunk and having caused the accident. A second belief says: ”there is no better doctor than God”, “chlorine bleach does not save, God does”. A third belief is “you go to the hospital to die”. These three beliefs fill human minds and control people; it is not God who controls them, and they are not the ones who are “sent.”
Consequently, people heard that one can be infected in crowds, but that information slips out of their minds. People get into crowds without protection, because their mind tells them, “when it is your time, it is your time”, “God protects me”. If someone tells them, God protects you if you take care of yourself, that person will say, “the devil is putting me to the test, for God nothing is impossible.” And if the person gets infected with COVID-19, he opposes going to the health center because “you only leave there in a box”, the historic distrust in the State ends up condemning them.
The worst that these beliefs can do is that people get resigned and only watch the days and nights go by. If everything is already written, people are the puppets of some supernatural being, which is why there is no reason to improve or change, unless that change “is written from above.”
The first step to avoid the virus: free the mind from beliefs
We do not resign ourselves to the fact that these beliefs control us. How can we free ourselves from them? A first step is conversing to understand them, and asking questions that allow us to reflect. The very act of reflecting is already a big contribution, because the biggest power of beliefs is obstructing people from reflecting. “Believing is enough, thinking makes one sick”- beliefs whisper into the ears of people. How to reflect? Let us read this conversation:
-The best doctor is God – Juan tells us, while he cleans beans.
-If God protects those who believe in God, why are so many pastors, religious, and devote people dying of COVID-19? –we ask him
-Ahh, I am sure that they did not have faith in God, I do have faith–he responds, very sure of himself.
-I wonder. Is it not that God expects people to do their part, take care of themselves and save their loved one, improving their diet? –we insisted.
-Who knows… –he no longer seems so sure. He begins to doubt, reflection.
This step also requires people who work in the chain of aid organizations, or the chain of State institutions, to do self-study and discover their beliefs. One of their beliefs is “people are saved with donations and training.” Correspondingly, they want the “papers” (receipts, contracts) of those donations to be “supported”, that products like chlorine get to the leaders of an organization, or that there be a health center. It is a technocratic assumption, which assumes that THE leader is going to distribute the products, that families will pay attention to what they are told, and that whoever gets sick will go to the health center. Provoking reflection includes challenging our own beliefs.
The assumption in the first belief is that “The bibles says it.” The Bible does not say that. What it says is that people have “free will” (“everything that you can do, do it with all your strength”, Ecc 9:10) and that “he who sows inequity, will harvest inequity” (Prov 22:8). In other words, each person writes their own story according to the circumstances in which they find themselves, the group in which they move, and their values. The assumption in the beliefs of many organizations and institutions, including intellectuals, is that “they know” the problem and the solutions for people.
When beliefs get examined, they appear as the beliefs that they are, they lose their power and that aura of being “sacred truths”. Then they can be expelled, even though that be painful; that belief has nested itself in the mind of the individual, who on expelling it, will feel “orphaned” and “insecure.” Nevertheless, once we are able to challenge these and other beliefs, the mind will have space to process new information, ideas or proposals.
Second step: testing new ideas in horizontal spaces
Let us look at an example of how people, on freeing themselves from harmful beliefs, can apply new ideas with better results. Up until the end of the 1970s it was believed that “the more brutish the workers are, the better they perform”, so bosses and experts would direct the work from their offices, while a ton of workers implemented the ideas of the experts. This is how the Ford car industry worked in the United States. But the Japanese in the Toyota industry discovered that belief as the cause for making expensive and poor-quality vehicles, they expelled those beliefs and tested new ideas in a gradual way and produced better quality and cheaper vehicles. What ideas did they introduce? That the experts and the workers innovate together, as a team they were all experts; that the workers should propose how to improve each action that they carried out; decentralizing decisions. It was a revolutionary change that later was extended to other industries in the world, which was possible when people realized that they write their own history.
How can communities protect themselves? Reflection, we said, is the first step. Toyota teaches us that the environment (team, understanding that each person is an expert in their area, decentralization of decisions) favors the generation of new ideas, tells us to test and adjust changes gradually. A cooperative, association or a community store should facilitate these reflections and create these favorable conditions for producing ideas and applying them. The president, manager, donor, government or intellectual, should not act as if they were “gods” dominated by the fordist belief, who already know the problems and the solutions for people, they should go to the homes of people and talk with them. How can we protect ourselves from COVID-19 and other viruses? The lowliest person can have responses, but a favorable environment is needed in order to produce and express them.
-the big producers increase their coffee areas, the small ones produce less, and we are all from the same cooperative–María observed in the assembly
-we are on different steps of the ladder –responded Claudio.
-The small producers should not hold offices, being “bit players” is their fault- adjudged their administrator.
– If we looked at one another and helped one another, maybe our cooperative would be a cooperative- María shot back, while the big producers smiled.
Claudio Hernandez, a peasant cooperative member, by saying that “we are on different steps” in the cooperative, referred to the social inequality in his cooperative. In this article we want to study the hierarchical side of this phrase, and how to move beyond it in the communities.
The force of structures
In the story the administrator presupposes a vertical structure, classifies the small producers as “bit players”, and puts them outside the range of officers. This image of the “ladder” is the structure of hierarchical power that comes from societies, families and absorbs any organization or institution. Figure 1 shows people going up the ladder, there is no other way up. On that ladder it is not possible for a group of people to be on the same rung; they would fall. Most aspire to go up the ladder, even though they are not able to get close to it. If someone makes a bid to go up, they alert the one on top, “ he is going to get ahead of you”. The one who reaches the top unseats him: “get down so I can get up.” Only the “one in charge” is on the top of the hill, “the more authoritarian he is, the more he does for us”, “I am nothing without him”. Even though those who generally reach the top are men, if a woman reaches the top, the ladder does not change.
This structure defines the position of big and small, of those who have, and do not have rights in a society. It names people to the offices of organizations or institutions, turns leaders into politicians or technocrats. Likewise, the age structure in families defines their members: those who “are good” for doing physical tasks, like “a load” for those who no longer can carry one because of their age; the spouse “discarded”, replaced by a young woman. It is a structure that is reinforced by animalizing human relations: “he is going to better you”, assumes that the person left below is an animal, which is worse if the person “bettered” is a woman. If someone praises a boy it is because “he is looking at his shoulders” – for carrying, labor, an object of exploitation. It is a language that defines, “she is female, I am male” – but using words in Spanish that generally are used to designate the sex of animals. A male, a macho is, as the writer Octavio Paz said, “awesome, the father who has abandoned his wife and children”, and who feels proud of it.
It is a structure that takes voice and agency away from people and reproduces rules contrary to good humanity. It says to the impoverished, “we will always need a patron”; to the abused woman, “he is my husband, he has the right to beat me”; to the Evangelical pastor, “I am the anointed one, I speak in the name of God”; to the priest, “only I can celebrate the Eucharist”; to people in communities and neighborhoods, “God has a plan for us”, “the leader has a plan for us”. As the Spanish saying goes, “no one goes to heaven without a ladder”.
There can be a peaceful or violent revolution in a country, church or any organization, be it school, sports club or communal organization, that revolution is basically “get rid of you to put in me”, “getting ahead”, and repeating “I am the anointed one”/”leader, direct us!”/ “spouse in pants or skirt, direct us!” They can sing that they are “new men” or dress in habits, the ladder is the same. Everything changes, so as not to change. We see cooperatives like this whose members, men and women, rebel against their presidents or managers, replace them with other people, and in a short period of time, the chosen person turns into the “top man” or “top woman”.
From within these structures the slogan of many international organizations “leave no one behind” can be understood as pulling the impoverished person to the “ladder”, so that they are not left behind, while the ladder continues being the “ladder”.
Change of structures
How can we change to really change? If we ignore the ladder, it will be like the sun, it will keep us from seeing the stars and will make us repeat the rule of elites: “without the leader, there is nothing”, “without legality and office in the town, there is no organization”. We need to distinguish between the ladder (structure; sun) from what is outside of it (stars). Identifying the ladder to reveal that it was made by human beings, that its reproduction is not automatic but mediated by human interpretation, which is why it can be undone or redone. Let us recall what Max Weber said, it is not the rule of courtesy that makes one tip the hat, but the interpretation by people of that rule. Understanding this helps us to create conditions to awaken and recreate our identities, to recognize those structures and then look for other paths.
María in the above story says, “If we looked at one another and helped one another, maybe our cooperative would be a cooperative.” There is a new interpretation there, which is the awareness of looking for alternative options to the ladder, seeing the stars. How?
From communitarian perspectives we can put on the shoes of different people, even though first we need to take off those we have on. From those “soles” it is not possible to put the “ladder” to one side, because in the end it is in our own minds and feet. Hmmmm! After identifying it, how can we proceed?
Following Figure 2, we propose three steps. First, forming organizations with membership in just one community, and limiting their size: that it not have more than 50 members, nor that it only grow economically. This will keep a leader from becoming the “big chief”, because his organization will be relatively small, and its membership will be more informed about their organization from living in the same community or micro-territory. This will reduce the size of the ladder and pull it toward the community.
Second, multiplying organizations in the same community: forming more cooperatives and facilitating the emergence of new forms of organization – stores, roasters, bee keepers, bakeries and poultry farms of groups of people. At the same time, recognize that there are organizations in the same community: water committees, parent teacher organizations, representatives of municipal government, road committees. This multiplication of organizations, in addition to their economic and social impact, also contribute to the democracy of the organizations in the same community. In this, there tend to be two or three people who control organizations in a community: e.g. a “chief” as mayor´s representative, and president of the water committee and the cooperative. If in a community a second and third cooperative are formed, that “chief” can only be the member of one cooperative. If in that community a community store and/or roaster emerges, their administration requires full time work, which means it would be difficult for that “chief” to be the administrator of a community store. The characteristic of the “chiefs” is that their two or three organizations tend to be long ladders, financed and controlled from outside; while the organizations that are multiplying are smaller, from the same micro-territory and move more with their own resources. Multiplying organizations is like opening more windows and doors for the community.
Third, expanding and generating connections between different organizations on the basis of already existing and emerging relationships of collaboration is a challenge. For example, the delegates of the word of the Catholic Church tend to be part of dense relationships. If a good part of that social base are also members of an organization, they contribute to trust, which is a basic asset for building connections; for that reason it is necessary to show those dense relationships. When a new organization emerges, it is like opening a new channel for previously dammed water to flow; and if that organization, in contrast to traditional ones, is composed of women and/or young people, fresher and cleaner water flows through that channel uniting more lives.
In these connections we are not talking about alliances. So far, we are not aware of interesting and lasting alliances. We see that when organizations multiply, collective and community actions also multiply; e.g. road repair, disease prevention actions, like the current COVID-19. We do envision the possibility of forming second tier organizations in the same micro-territory, which would be practically the opposite of the “big headed dwarf” model of the second-tier cooperatives that exist today – something to discuss in another article.
The change of structure that we are proposing is discovering the “ladder” which we ourselves are part of, and move beyond it by reducing its size, multiplying ladders, and expanding their connections in the same community or micro-territory. These perspectives in the long term can democratize our societies and offer better conditions where the voice of people is heard and listened to, shared leadership flourishes, and collective innovations are possible.
This process, no matter how praiseworthy it might be, requires hard work for hours beyond “the work day” on the part of some people in the communities and those who accompany them. Because that “ladder” is like the roots of a bad weed that lives in our minds, resists being discovered, and on being discovered fights to persist and intensifies its domination in old and new organizations.
From community perspectives, it is not a matter of “not leaving anyone behind.” It is a matter of each person getting closer to others, and on doing so, they draw closer to their own capacity and potential. Then the community will be more than the sum of its parts.
René Mendoza Vidaurre with Fabiola Zeledón and Esmelda Suazo
The drunkard´s curse
-Why are you selling your land?
-I have debts, I have no money…I no longer know what to do.
-Ahh, you have the drunkard´s curse.
-The drunk sells what he has and keeps the craving for alcohol, returns to look for what he can sell or steal, and it increases his urge to drink.
-I am not a drunk! What does this drunkard´s curse have to do with me?
There have been hundreds of innovations that, on the death of the “boss”, have fallen apart like a house of cards. In good measure due to the “drunkard´s curse”. The drunk who wakes up with a hangover, looks to see if he can find even a little bit of alcohol, and there is nothing that can stop him from getting that drink, he will get it by begging, selling what is within his reach or stealing it.
In terms of this article, those “cravings” are the social rules of families that push or pull people to get rid of any initiative with potential for success, on the condition of getting “a drink” (short term earnings). These families, nevertheless, are unaware of these social rules, those “cravings” as in the story: “I am not a drunk! What does this drunkard´s curse have to do with me?” It is like, literally, the initiative “got drunk”, whose owners end up selling “the cow that provides the milk” instead of selling “the milk”; or better still, instead of making cheese, cream and cream cheese with “the milk.”
RSEs analyze these realities. They are not isolated from them. They study them, they study themselves, correct and catalyze transformational actions. In fact, SREs emerged while analyzing these realities, looking at how to chart a different path and at the same time contribute to the community. How do the SREs catalyze good changes in communities? In this booklet we try to respond to this question, while we invite those who read it to reflect on their own responses. Here we describe some of those harmful social rules, we identify other rules with which initiatives can pave the way, we denote the role of these types of initiatives for generating good changes in communities, and we conclude that this path deserves being tested.
1. The strength of social rules
While studying the commercialization of products, the way that families decide on inheritances, production systems, how women become single mothers, how sharecropping relationship work, being a day worker, or how cooperatives work, time and time again structural conditions appear that leave people or organizations like hobbled hens in terms of their growth, obstacles appear to trip the feet of those who are walking. What is this common pattern? Figure 1 shows three rules, individual opportunism, men as the law, and the big payoff culture; it is a triangle that like the “cravings” in the drunkard´s curse makes people end up selling “the cow.”
If a couple puts up a storefront, sew shop or makes rosquillas [corn cookies] to sell, their own relatives and friends trip them up. How? They buy on credit, buy on credit, and continue to buy on credit. It is the drunkard´s curse, they promise to pay, they pay and buy on credit again, and on and on. When the amount that they put on their tab surpasses their financial capacities, they get upset when they are asked to pay, and they are resentful if they are not given more credit on top of what they already owe, it is like they earned the right to buy on credit, or that they end up believing that the store belongs to them- this is what we call the opportunism of drunks. The consequence of these practices is that the initiative, on having more than 15% of their capital in the “on the tab” portfolio, begins to fall apart, and families get stressed on being charged and promising payments, and it is like a wound exposed to the sun, gets swollen and is difficult to heal. The rules that lead to failure are: being a relative gives me the right to buy on credit, not necessarily to pay – it is like “what is yours is mine, and what is mine is mine”; no one from the community, individually, should stand out (be successful). Both rules come from the indigenous-peasant family that emerged in a context of bartering (in kind exchanges) and on communal lands, if you do a favor, the other family at some time will return the favor; now, nevertheless, the context is practically the opposite, in addition to the fact that the element of time in a store is a matter of days, and the fact that a basis of common food does not exist.
There are families that, just as they grow quickly, also fall apart quickly. It could be that they buy and accumulate land, or as lenders, accumulate money. The drunkard´s curse is that, even though they try to improve their work, for example, intensifying the use of the soil, they go back to buying more land, and become extensive again in their use of the soil; in this way they have coffee farms where they get 8 loads per manzana, or grazing land where they have 1 cow on 2 manzanas. Then their children trip them up: Dad divides up the land, one part he sells and the other part he divides up into an inheritance for his children. Once the land is received, most of the children begin to sell their part, or borrow money putting it up as collateral, prisoners of the drunkard´s curse. The rule that pulls them toward failure is: only the man (Father/husband) makes decisions and he is the law for the family. With this rule, the man wants to administer and make decisions about any initiative, decisions are made under the culture of “leave it to me”- “I will work it out, this is a man´s issue.” This rule comes from patriarchy, it is a rule that prevents his daughters and sons from learning, which disempowers women (Mothers/wives) and it is a rule that ruins communities.
Raising coffee or sugar cane as a monocrop has meant that families receive payment only once with the harvest, on which income depends the food and clothing of the family. We call this custom the big payoff culture: wanting to receive payment in one bit hit, not getting smaller amounts throughout the year, nor cultivating food for each month. Correspondingly, when a family administers a new initiative, this initiative tends to naturally be trapped by this big payoff culture; they want to have earnings in a few days and in larger amounts, if they are not able to get that, they shout to the four winds for more product, their frustration traps them. They lose sight of the need to learn to administer the RSEs, build up clientele, study their environment, plan; what is important to them is to “win the lottery”; the big payoff, because they believe that there is nothing to learn, or that they already know it. The rule that pulls them to failure is: earn money right now however possible, that tomorrow may be too late. It is a rule that comes from capitalism – like usury or heartless commercial mediation – and that rule is like the sun during the daytime, it keeps you from seeing the stars.
2. Collective actions that make a difference
A RSE can reduce – and avoid – the risk of following the fate of that ton of initiatives and organizations that tend to fall apart. For that purpose, we introduce a RSE as a new seed that grows between the land of the community and the winds that blow from outside the community. This RSE needs the virtuous triangle of figure 2. It is from this virtuous triangle that RSEs can catalyze small but good changes in the community. We use the word “catalyze” to indicate that SREs can cause unexpected changes, without generating or expanding them directly, allowing people in the community to observe, digest, reflect on their realities in the face of this mirror of the SRE, and be correcting, expanding and generating new practices and rules.
The first element is distinguishing collective assets from individual assets. For that purpose let us read about Blanca Victoria from El Cua, as told by her son, Juan Adams:
Rogelio worked for his aunt, Blanca Victoria. On pay day he would say, “Aunt, don´t pay me now, just give me this much.” His aunt saved his money. One day Blanca Victoria needed some money to buy something, and she went running to her nephew, “Rogelio, lend me some money.” “Sure, aunt, just use it,” responded Rogelio. The aunt returned home and took the money from Rogelio´s savings which she kept for him.
The family that administers a RSE is like Aunt Blanca Victoria, and the resources in the store, roaster or bakery are like the resources of Rogelio, and the two dozen shareholders who own the RSE are like Rogelio. The family has those resources in their hands, as the Aunt did, but they are the resources of others; even though they are in their hands, they cannot use them as if they were theirs. They are a collective asset.
Within this framework, a RSE can navigate better. If a relative or a family friend of the person who administers a RSE comes looking to start a tab, they cannot demand that they be given credit under the rule that “we are part of the family”, because the products or the roaster do not belong to the family, they belong to two dozen shareholders; the administrator will be able to say, “If it were mine I would start a tab for you, but this is not mine.” Not even the administrator herself can start her own tab, she cannot take products and “just write it down”, she has to buy them like any other customer.
The second element is that each RSE must be guided by written rules and the numbers. The rules will emerge based on studying and testing policies, which are later approved by all the shareholders. In the RSEs we tested them, and now we have written rules that we all recognize and must follow, which are in booklet 2. They are rules that can be changed in assemblies.
In terms of the numbers, each administrator records data in a timely and trustworthy manner. The payment of the administrator depends on the quality of this record. The improvement of a RSE depends on the quality of this data, analyzing the data and making improvements based on that analysis. For example, for the case of providing products on credit, the numbers and the rules are very indicative of good practice:
Products on credit in a story cannot surpass 5% of the working capital of the store. So, the administrator must register and add up each day the data recorded to apply this rule.
The amount on credit cannot surpass 50% of the monthly income of the person who gets credit. So, before putting it on the tab of the person, that person needs to be studied.
Only products that are shared in the family can be sold on credit. For example, cigarettes are not shared in the family, so do not make up part of the products that can be taken on credit.
Products considered “for pleasure” (e.g. chicken, soda pop…) cannot be given on credit. Only basic need products (oil, salt, sugar, rice, beans).
The third element is the culture of small and staggered payoffs. Grain by grain the hen fills her stomach, our grandmothers used to say. Each RSE is designed for families to generate and save income every day of the year. Each day that they sell or provide roasting services generates income; each day they record data and analyze that data; each day they communicate with customers and take the pulse of the community. A RSE is a university in the home and the community.
3. How RSEs catalyze change in the community
If an RSE operates based on the virtuous triangle, in itself it becomes an oil lamp in the community. It catalyzes change. How? The distinction between collective assets and individual assets will have an impact in the community. People will understand that the land is not an individual asset either, only belonging to the man (husband/father), it also belongs to the mother and the children; in other words, it is a family asset; this will help the family to democratize, be more equitable and the land be better used. The same thing will happen in cooperatives, churches…In this framework Dad and Mom will have a guide for raising their children in a different, better way.
Following rules approved by an assembly is, paradoxically, a new practice. This will have an impact in the community, more and more they will question rules that only the patron sets, only the man who believes he is the law, or rules that come from outside. The source of the rules will slowly be left exposed.
The culture of the small payoff will help people to remember the old practices, of first ensuring the food of the family for the year. Of maybe diversifying production. Processing food and saving it. Generating work in so many things that have to be done every day. Saving for lean times. Having patience.
In this way a RSE, in addition to energizing the economy of a community, buying products from one and selling products to others, becomes a lamp. It helps the community to move from moment 1 to moment 2. The figure of the pyramid captures this realistic aspiration, the community does not cease to be vertical, but it is more inclusive, it becomes wider.
We have conceived of a RSE different from conventional businesses like storefronts, cheesemakers, farms, honey producers…that would be managed by families or associative organizations. Now we understand how RSEs, and any associative organization if it proposes and works as we have shown in these booklets, can avoid reproducing the drunkard´s curse, the big payoff, or “leave it to me” culture.
The role of RSEs seems to be getting clearer day by day, as when fog dissipates and allows us to see farms, houses and roads up ahead. A RSE is not just to get income, not limited just to finances or just for making money; nor is it to reproduce the culture of the big payoff nor the drunkard´s curse. RSEs can have a transformational role in rural societies, becoming an antidote to the drunkard´s curse and despotism, to the extent that it draw a distinction with collective assets, develops a written and number culture, and daily works on what is tangible (service of store and roasting), and what is intangible (social relations with customers, new knowledge for innovating).
Each person should work for RSEs to be a means that help us revive our communities, make it possible for a person to discover their drunkard´s curse (“I am not a drunk!”), and get back on track, and together we get the entire community back on track.
Scaling up and circular movement in Rural Social Enterprises
René Mendoza with Fabiola Zeledón and Esmelda Suazo
Jesús told his disciples a parable (Mt 25: 14-30). A farmer, before traveling, entrusted his farm to them: to one he gave 5 talents, to another 2 and another 1, according to their capacities. On his return he asked for an accounting. The ones who received 5 and 2 had doubled them, the farmer was happy and rewarded them. The third had saved the talent and gave it back to him, the farmer was upset, told him that at least he could have placed it with bankers so it would earn interest, so he took the talent away from him and gave it to the one who had 10. “Because to everyone who has, more will be given and he will have abundance; but the one who does not have, even what he has will be taken away.”
This parable is not about avarice or despotism. It is about the fruit that comes from talents received. It is responding to the confidence received, deploying all capacities in order to bear fruit. The parable shows us that discouragement, fear or resentment should not keep us from feeling that confidence received, making us hide the talent. The fruit gives joy to the entire community.
So it is as well in Rural Social Enterprises (RSE). Two dozen people have placed their resources and entrusted a family to administer a community store or a coffee roaster, and another family to administer another store, and so on. The families received resources and trust in accordance with their abilities, they are left the challenge of responding with all their energy and multiplying their fruit. As an effect of those actions, the entire community will be happy.
On multiplying it, like the one who received 5 talents and doubled it to 10, they can receive more resources and trust. How? For the stores, Figure 1 shows us the path in the form of a staircase. But first let us recall that in the previous booklet Claudio Hernández warned us that we are “at different rungs of the ladder”. We address this challenge here: if we scale up collectively with clear rules, we move beyond the individual “ranking”. Even more, our vision is that they scaling up should not be indefinite, ever higher and higher, but it should be circular, that this is what figure 2 will show.
In figure 1, illustrated for a community store, we make a distinction between a conventional (or traditional) storefront, and the community stores that we are organizing. They scale up to the extent that they respond to the trust deposited in them, and in accordance with the energy and mindset that they apply to the talents received. How?
A community store starts on step 1 with a set amount of working capital. If it is managed well, keeping the amount on credit under 5% of total working capital, orders the inventory and orders, attracts customers and the administrator is able to get their earnings (30% of gross profits of the store) above 1500 córdobas, then that store can go up to the next step. As a consequence, SREs take 20% of the net earnings of the store to increase the initial working capital of the store. This step means moving from a conventional storefront to a community store, which means freeing itself from falling into the family rules of “give it to me on credit because we are family”, understanding that working capital is a collective asset, and cultivating an awareness that what benefits the family and the community is the fact that the stores continues to exist.
On step 2, in addition to meeting the challenges of step 1, they do a good job of recording the data, increase the clientele by 10%; process 1-2 products (e.g. popsicles, nacatamales) and form 1 to 2 local alliances (e.g. with bakers, seamstresses, people that make piñatas, raise chickens and have eggs, people who raise chickens, slaughter pigs or sell basic grains). It is a step where the administrator is able to get their gross profits of the store above 2,000 córdobas. If they are able to do all that, then they move to step 3 and they are assigned 20% of the social fund to work with.
On step 3, in addition to meeting the challenges of steps 1 & 2, and increasing clients by 10%, it processes more than 2 products and cultivates more than 2 alliances; lists products and necessary technology to be introduced into the community, such as rice cookers and thermoses, that have the potential of freeing up time for women depending on the conditions in the communities (e.g. if they have electric, water…). It is a step where the administrator can get their 30% of gross profits to be more than 3,000 córdobas. If the administrator is able to do all that, then the store moves to step 4, and their working capital is increased from between 5 to 20% from additional funds coming from new shareholders.
On step 4, in addition to meeting the challenges of steps 1, 2 and 3, and increasing customers by 10%, the store processes more than 3 products and weaves more than 3 alliances; the administrator gets their 30% of gross profits from sales to be more than 4,000 córdobas. As a consequence, this store is a candidate for the annual prize that the Assembly of shareholders grants to the best initiative. In a parallel fashion, the administrator can become initiative supervisor, after accompanying (organizing and advising) other stores, creating new initiatives.
In this way, the staircase (Figure 1) does not add more steps, it becomes a circle of synergy among several stores, roasters, bakers and other initiatives (Figure 2), while people continue being trained and taking on new responsibilities. It is trust which like pickled nancite becomes more dense and increases its flavor and energy.
So the wheel of community improvement turns, turns and turns. It does not go up. It does not go down. It revolves.
 This article is also for cooperatives and any other associative expression. The members contribute resources and ideas. They deposit them in the administration and organs of the cooperative. In doing so, they really are depositing their trust. In return, the administration and organs of the cooperative have the obligation that those resources and trust deposited in them bear fruit in accordance with the rules of their assemblies.
The Nicaraguan government has been widely criticized for its lack of transparency concerning the impact of the COVID epidemic in the country. Unlike other countries, it has not revealed the amount of testing it has done, nor made tests widely available, nor given clear figures of test results. Numerous family members of those who have died report that the result of their relatives´ tests were frequently classified as “indeterminate”. The Social Security Administration (INSS) has said they will not state that sick leave is for COVID-19, and medical staff report that they have been indicated to give diagnoses of “atypical pneumonia” instead of COVID-19.
In light of this situation, a Citizen Observatory of COVID-19 was established. It is a “collaborative effort of an interdisciplinary team with information provided by organizations, networks, and the general citizenry who want to contribute to filling the vacuum of information on the COVID-19 situation in Nicaragua…We report on suspected cases of COVID-19 and irregularities that violate human rights, especially the right to health care. The Citizen Observatory receives numerous reports, nevertheless we only publish information that has been verified by our sources. We reflect the perception of the citizenry about the development of the epidemic in their territories, contributing in this way to filling the existing information gap. We only consider information verified if we confirm the authenticity of the report with the same or other sources. The network of informants are recognized community leaders in their territory, which allows them to verify the information.
… A person reported as a suspected COVID-19 case has to fulfill one or more of these requirements:
Presents symptoms associated or presumptive of COVID-19; or
In addition to symptoms, the person has a history of travel; or
In addition to symptoms, the person has been in contact with a case confirmed by MINSA
The Observatory does not do laboratory tests nor clinic diagnoses to determine whether a case is suspect.
The translation of their report for the week of June 18-26, 2020 follows. Note that the report also includes the official government count for the same week.
In this stage where the number of people with the disease continues to rise, it is the moment for increasing individual, family and community protection. We exhort the population to continue taking all the preventive measures like physical distancing, hand washing and the use of masks.
Yes you can, stay at home and let´s save lives!
On June 24th a cumulative total is reported of 6,775 suspicious cases, verified by the Citizen Observatory in all the provinces and autonomous regions, in 134 municipalities (87% of the municipalities of the country). 694 new cases were recorded this week, which represents an 11% increase in the period.
Managua (2,918), Matagalpa (687), Masaya (552), León (399), Estelí (325), Chinandega (272), Jinotega (208), Madriz (184), Granada (180), Carazo (169) and RACCS (153) are the provinces or regions that report the largest number of suspected cases.
Up until June 23 MINSA reported 2,170 confirmed cases, 607 active cases, 1,489 recovered and 74 deaths (death rate of 3.4%). This mortality rate reaffirms the urgent need that the government take measures to prevent infection, and that it have more detailed information that would allow directing decision making to deal with the situation.
Of the 70 irregularities [i.e. violations of human right to health care] reported this week, 22 refer to the exposure of people in activities or crowds, 17 to inadequate responses of MINSA and 10 to threats and reprisals.
Up until June 24th 1,878 deaths have been reported and verified, of which 129 (7%) are categorized as deaths due to pneumonia, and 1,749 (93%) as suspected deaths of COVID-19. These deaths have taken place in all of the 17 provinces and autonomous regions of the country. Managua (772), Masaya (224), León (140), and Matagalpa (118) report the largest number of deaths. In this week we have verified information of 189 new deaths, which represents an 11% increase in the number of deaths from the previous week.
These deaths are reported from 17 provinces and autonomous regions, 110 municipalities (72% of the total number of municipalities in the country). The province of Managua records 39% of all the deaths, Masaya 12%, León 7%, Chinandega and Matagalpa 6% respectively; Granada, Estelí and RACCN 4% respectively.
Of those 1,878 deaths, 212 (11%) took place in their homes and 18 (1%) during their transfer to a health unit.
Up to June 24th the Observatory received reports of 652 health workers with symptoms associated with or presumptive of COVID-19. This week ALL the provinces or autonomous regions reported cases (principally Managua, León and Matagalpa) and 67 municipalities.
On June 24th 78 suspected deaths of COVID were reported of health care personnel. 34 doctors, 21 nurses, 11 administrative staff, 3 medical visitors, 2 laboratory staff, and 7 categorized as “other” (technical or ETV staff, for example).
From 7 provinces or autonomous regions reports were received of inadequate response in different health units, the reports indicate:
Lack of supply of potable water
Scarcity of ventilators
Rejection of donations in health units where a need for these inputs exist
Lack of communication on the health status of the patients with their families
Lack of electric generators needed for the functioning of essential medical apparatus for patients in a critical status during the ongoing cuts of electric energy.
Little or no medical attention to hospitalized patients.
Diagnosis of pneumonia for patients who present symptoms of COVID-19
Use of neonatal ventilators for COVID-19 patients, which puts at risk babies who present respiratory difficulties.
Lack of follow up on the part of MINSA of contacts of people who present COVID-19 symptoms. Nor have the homes of the relatives of these patients been sanitized.
Sending home the majority of suspected patients of COVID-19 with treatment. A report was received of a patient who died hours after having been released from the hospital
Yes, you can, stay at home and let´s save lives!
Attached you can find the report for June 18-24, 2020 generated by the Observatory:
Suspected cases by the Observatory*: 6775
Deaths by pneumonia and suspected COVID-19 deaths reported by Observatory: 1878
Cases confirmed by MINSA: 2170
Deaths reported by MINSA: 74
*People reported as suspected cases by the Observatory, deaths by pneumonia and suspected COVID-19 deaths have been verified by the local source of information.
The fifth month of the year is called “May” in honor of Maya, one of the seven daughters of Atlas and Pleione from Greek mythology; “Maia”, goddess of abundance. People who dig into history also tell us that it was a month for the elderly, the word “elderly” in Latin is “maiorum”. In Central America May means the first rains of the year, with which agriculture begins, and all the pallid landscape of April turns green and pulses with life; the popular expression is “the rain showers of May”, the month most anticipated. This article is about the force of community, that when we discover it, is like the month of May: abundant, alive, ever changing and very much anticipated. RSEs respond to their community, and have building that community as their reference point or horizon, it is their umbilical cord, their brand and love.
1. What people in the communities see and think
Those who live in a village or hamlet watch the movement of people. They see buyers come in to buy coffee, beans, or agoutis; for the buyers the community is a place to buy things. They see people who have diplomas arrive, and board members of organizations, who greet them from the road, estimate the harvest, fill out paperwork, and leave promises behind; for them the community is a stone paved road. They see people arrive in cassocks, lab coats, or wearing glasses, who enter the church, school or health center; for them, the community is a bunch of cement blocks with tin roof sheeting, and “poor people.”
Among those people who are watching, Elder Lagos, from the community of San Antonio, observes, “The cooperatives collect the coffee harvest in the towns, while the buyers collect it here in the community”. The “town” is the municipal capital, and “the community” is a rural locality. The logical thing would be the reverse: that the cooperatives would collect the harvest in the community itself, but no, no. The upside down world.
From another community, Ocote Tuma, in the municipality of Waslala, Rodrigo López observes: “There are two cooperatives from town with members here, those cooperatives are in the town; they never meet here.” What? And what does it mean to be a cooperative member? “The two cooperatives only want cacao, no matter where it comes from, people are not of value to them.” As we said before, it seems like the world is upside down.
People also look at their own community. There were good times when by growing just coffee, cacao or cattle people bought their vehicles, took on positions of responsibility and went to live in town. Those who have stayed, see and feel that for having clung to just one crop their water sources have dried up, and the soil has become weary, while the prices of those products have dropped, and the prices of agro-chemicals have risen. But even though betting on only one crop is affecting them more and more, people are hanging onto that crop, like the Koala bear hugs the eucalyptus tree! But there are people who open their eyes: Daniel Meneces remembers the words of his uncle Toño, “A lot of people are like the dog who barks at the squirrel believing that it is in the tree, when the squirrel has already left.” Betting on only one crop is like barking at the tree, when “the squirrel has already left.”
Other people open their eyes to see more: they discover the inequality in the community itself, reproduced by the cooperative itself. “We are at different places on the staircase,” said Claudio Hernández from the community of Samarkanda. That expression assumes that everyone rises using that staircase, there is no other, some are higher up and others are lower, there is no way of changing where you are. But the mere fact of recognizing it makes you think differently.
2. What people do when they discover their strengths
These observations awaken three, five, ten and thirty people. So, in this way, awakening, a group of people in the community of San Antonio formed a cooperative. They met to look for ways different from how traditional cooperatives operate; they decided to collect coffee and paid for it in the community itself. They did it. The result: families saved the cost of transporting the coffee to town. It is like they made a different “half staircase”.
Another cooperative was formed in Ocote Tuma, composed mostly of youth. In that cooperative, with their fingernails and the friendship of their neighbors, they bought cacao to dry it in the community itself, and pooled their earnings to invest in a chicken farm. They are beginning to crawl.
There are other people who turn their focus to the land, water, the farm and to processing foodstuffs. They got into making bread, honey…”The cents that it costs us make them more delicious”, concludes Doña Justina Meneces.
When the cooperatives are from the community itself, they help to repair the country road, they are members of the water committee, and look to protect water sources, and organize other committees so that each family might have access to water in their homes. Land and water are valuable and are worth more than money!
And they take more steps. In the face of the custom that has become law of “exporting the best and leaving the worst”, they roast coffee in the communities. In the face of the rule that “organization and projects come from outside”, they talk with one another so that there is water in the community. In the face of the wealthy who say that “only money moves people”, they visit one another, and the affection that they cultivate moves them even more. In the face of the storefronts which make people go into debt and then end up going broke themselves, new community stores emerge that when they let people make purchases on credit, they only allow it for “products that you share with your family” – products like beans or oil, but not cigarettes. This community spirit is like your first love, it has unimaginable flavors.
3. Good changes are done in alliances
Marx, a century and a half ago, said that peasants were like “a sack of potatoes”, meaning that they were similar, and that they lived closed off from society. Some 20 years ago in the Nitlapan Institute, on finding communities that resisted mono-cropping, that generally expelled people and disappeared communities, we used to call them “peasant pockets”. Now we realize that they are neither a “sack of potatoes” nor “peasant pockets” they are people so united and face to face with one another, and with so many connections that their friendships and relatives cross over communities and countries.
So it is difficult for one community to organize itself on its own. It is difficult for outside aid agencies to be able to organize a community, whether they arrive with a sword, the Bible or dollars – they can build their church, company or military post as enclaves. With the RSEs we have learned a different path: a community can organize if people from inside and out connect with one another, not just link, but connect! When people connect, they do magical things. This is how community stores and roasters are emerging.
When this happens, when they connect, the force of communities is like “the rains of May”, which makes good changes sprout. This is the process in which we find ourselves.
Each organization and institution has “rules of the game”. In a family, church, soccer, baseball, school, in a cooperative…there are rules. For example, in soccer 3 rules mean that it ca be played anywhere, in a field, on the street or a soccer stadium; these three rules are: only the goalie can touch the ball with his hands, out of bounds and foul (pushing or kicking another player). Generally, organizations that follow their rules run better.
RSEs also have a few rules: 21. Pretty well tested. Subject to being changed partially by the assembly of shareholders. They are applicable to any RSE. We list these rules in what follows:
The investors can be from inside or outside the community. The family that operates the initiative can also be a shareholder (be it a store, roaster or other initiative)
1 share = C$ 1000 (1,000 Córdobas)
A person becomes a “shareholder” with 1 share or more, and with that share or shares becomes an investor in all the initiatives.
In the case that the family that runs it invests, they will have a dual role, investor and at the same time the family that operates the initiative.
If the shareholder dies, automatically that person´s spouse and children are left as the owners of those shares. In case the shareholder does not have a spouse or children, then the closest relative is left as owner of the shares.
No shareholder will have more than 35% of total shares.
On the work of the family that runs an RSE
Each family that operates it is creative and responsible for making the initiative more successful, so that they can include any other way of buying new products or adding new services, always in function of the “company.”
If the family that operates an initiative decides to no longer continue with the initiative, they will completely withdraw all the products or assets, without those products or assets being provided on credit.
The shareholder group can close an initiative and recover the products and assets if that initiative ceases to be profitable.
On earnings, reinvestment and expenses
From gross profits (sale or service price minus costs and expenses), 30% is for the family that runs it (store, roaster or other initiative).
From net profits (gross profits minus 30%), 20% is for reinvestment, 20% is for a social fund, 10% for equipment repair and 50% is to be distributed among the shareholders in accordance with their number of shares.
In the distribution of shares, for the person who has more than100 shares, each share over that 100 will have the right to 50% of the amount of each share held by those who have 100 or less shares.
The reinvestment done (that 20%) will be added as part of the shares of all the shareholders. In other words, if that 20% comes in as additional products for sale or as a piece of equipment for the roaster, the value of that 20% is added as part of the shares of all the shareholders. Operation: the amount of the reinvestment divided by the total number of shares; that amount is added in accordance with the number of shares held by each shareholder.
If a shareholder decides to withdraw or recover part of their shares, those shares will be bought by any person or shareholder.
On losses or damaged products or assets
If products or assets are lost through theft, it is the responsibility of the family that runs it. The value lost is deducted from their 30%.
If some product is damaged in the store, it must be reported in the monthly audit. The corresponding measure will be taken from a mutual agreement. In any case, the value of the loss will be assumed equally, 50% by the family operating the initiative and 50% by the investors.
On Follow up/ audit/ transparency
The family that operates the initiative will register each operation and have all information up to date.
The supervisor and the operating family will provide followup/audit every 30 days. In doing so, they will audit the numbers, together analyze the month by its results and, taking into account the results from the previous month, will make decisions guided by the rules.
The 30% of gross profit that goes to the family operating the initiative will be paid at the end of each month.
The distribution of surplus based on net profits will be done every 3 months.
On the 10th of each month each shareholder will receive information on the financial results of the previous month from all the initiatives.
René Mendoza with Fabiola Zeledón, Hulda Miranda and Elix Meneses
Violeta Parra (1917-1967)
“Who are you looking for?”, they asked Violeta when she was traveling from one rural community to another in Chile.
-“Someone I do not know, but who has something very important to give me,” she responded. Violeta was a songwriter and artist, she was looking for songs that people in the countryside composed and tended to be left isolated and forgotten. She looked for them for the folklore of her beloved Chile.
Who are we looking for? Someone we do not know but who has “something very important” for their community. It is on the basis of “something very important” that we build the means that can be written in stone, that give identity to their communities. In this booklet we recount how we started to get off the traditional path of cooperatives, as we found “something very important” in the people in the communities themselves.
1. Genesis and brief evolution
In 2018 we concluded that the cooperative path needed other forms of organization. Like Violeta, we decided to go into the communities; since there is no better wedge than a stick, we went into the very communities where some cooperatives came from. We were looking to understand what was the “musical score” that made cooperatives, intermediaries, farmers, churches, storefronts, projects dance. To try to change the dance, we had to understand what the music was, because the dance depends on the music.
To the extent that we got inside and interpreted the “musical score”, we awoke to new realities and possibilities. So, in November 2018 with our own resources we decided to test it out with a new store, then with a roaster…From that combination, study and experimentation, in 2019 we were learning what worked, preparing the rules that would guide us. What most made us wake up? Understanding that, in contrast to what is repeated in traditional cooperatives, that members do not want to make contributions nor do they have money, we found that people want to contribute resources if they know where their resources are going and how they are put to work, if they receive earnings for their resources, and if they feel part of that process-that they can roll along with planet earth, like the character Mafalda, created by that great Argentinian cartoonist Quino (Joaquín Salvador Lavado, 1932).
Table 1. Basic data
Total amount (C$)
3 stores, 3 roasters, 1 wholesaler, coffee purchasers and sale of roasted coffee
In May 2020 we took another leap, we improved the rules, we added new shareholders, the amount in córdobas increased, more initiatives took off and were strengthened, we improved the organization of the initiatives, more investments were made…See Table 1.
If a community organizes, nothing can take it off the good path; if it organizes, it does a “musical score”, it does it in alliance with people from outside the community. So the eggshell seems to break as a new life, the baby chick, pushes out.
One way of organizing is that we might have several initiatives in a group that are functioning, profitable and benefit the community. For that purpose, people can buy as a minimum 1 share which is worth 1,000 córdobas. With these shares stores, roasters and bakeries emerge and provide ever more better services. People from other places can also buy shares, with this we increase our resources and are building another community. In this way the shareholders are the first people to go and make purchases in the stores and to seek roasting services, provide oversight over the initiatives, provide ideas…
Here we learned another lesson: if in order to organize Rural Social Enterprises (RSE), the shareholders are from the communities and from outside the communities, more than just contribute resources, both contribute ideas and legitimacy to the RSEs. Note: prior to 2020 we used to call them “initiatives”, we started to call them RSEs in 2020, in harmony with the Social and Solidarity Economy approach, but adding the word “rural” to it, to give it a distinctive touch.
3. Organization of the RSEs
Figure 1 shows this network of initiatives. Money, products and services move in them like ocean waves; they are visible, we see them. Under the waves there is another current that we do not see, but we feel, they are the shareholders, interest in caring for one another, friendships that cross over walls, affection, community roots and a different path so that anyone can improve.
Store 2 appears in the figure, because we already have Store 1 and Store 3 in another two communities. The bakery, roaster, buying and selling of coffee, wholesaler and other initiatives are around this Store 2, in addition to other initiatives (e.g. buying and selling basic grains). These initiatives are connected with one another, they are in the same place and in the same community- this is the key to our success. For example, if a person comes with their coffee to have it roasted, on their return they buy bread and other products in the store, the baker buys eggs in the community itself to make bread. In this way, nearly all of the community is part of the initiatives –“nearly”. The wholesaler is a reseller, because it buys products for the initiatives at wholesale prices, buys products in the communities themselves to sell them in town, transfers products from one store to another, buys products in one community for the other communities, and the profits benefit all of the shareholders.
How specifically are the RSEs organized?
Each person who runs a roaster, makes bread, administers a store, sells coffee or is responsible for a wholesaler, registers information about each economic transaction in an honest way.
The supervisor each month reviews that record of information in each initiative. Then visits a sampling of clients, studies the local market, and captures the needs of the population, as well as new opportunities.
The results of the supervision are sent to each shareholder on the 10th of every month; there is a mural in each initiative (roaster, bakery, store…) that has the prices of the services, the report of the supervision and data for the community. Honest information benefits all the communities.
Every 3 months there is an assembly of shareholders where, in addition to being informed about the finances of each initiative, they evaluate the quarter, review the goals for the next quarter, and the profits are redistributed. In the annual assemblies all the initiatives are studied, the investments for the year are planned, the most outstanding initiatives win awards for their order, registration of information, generation of profits and largest number of customers.
Each shareholder is committed to the success of each initiative, which is why they report to the community, oversee the initiatives, provide suggestions to improve it, and make their families have a better life.
The effects of these initiatives are seen in 4 distinctive elements of the RSEs: equitable distribution of earnings or surpluses, informational transparency, community democracy and gender and age equity (50% or more youth). In terms of the distribution (see Table 2): from net earnings, 10% is for equipment maintenance and assets that deteriorate; 20% goes to a social fund, a fund that we will save throughout 2020 and that in the annual assembly on May 8, 2021 we will define its use; 20% reinvestment is added to each share in favor of the shareholders, in other words their shares will increase with the reinvestments; and 50% will be provided as cash to each shareholder in accordance with the amount of their shares.
Table 2.Equitable distribution
From gross earnings
From net earnings
30% is to pay the person who runs the RSE
10% equipment maintenance of the RSEs (refrigerators, roasters, grinders)
20% social fund
20% reinvestment fund
50% individual distribution
Informational transparency is the fact that each shareholder, customer and community in general has access to information about the initiatives. The shareholders have the right to know about the finances of the RSEs. The customers have a right to know the price composition, proper weighing and the elements to be good customers, The community has the right to know the rules under which the initiatives are functioning, as well as their financial results.
Democracy is the fact that most of the shareholders are from the community itself. Each administration of each RSE provides honest information. Good supervision. Quarterly assemblies. Each shareholder watches over the progress of each RSE.
Gender equity is that fact that 50% of the shareholders are women, that that is expressed in the amount of their shares. Then, going beyond that formality, we want the RSEs to contribute to freeing up women´s work time, in such a way that they can take on new responsibilities in other RSEs or other activities in their own homes. In age equity, even though we want people of all ages to participate, including children and the elderly, in particular we want the youth to feel themselves to be the motor of these RSEs, as Yader Meneces said, “The older ones do not detach themselves from the old cooperatives that do not value them, they do not believe in us; but we the youth we are asserting ourselves, this store and roaster belongs to us the youth.”
We are building a new culture based on the good that each person has within them. To the question about who she is looking for, Violeta Parra responded, “Someone that I do not know, but has something very important to give me.” In the communities where the RSEs are developing, the RSEs are like the songwriter Violeta, and each person has “something very important”. Each RSE wants to receive it, and at the same time wants each person to find inside themselves that “something very important.” For this purpose The RSEs are emerging for this reason, and need to “be cooked on a low fire.”
This booklet, and the next ones, are texts that accompany what the RSEs are experiencing in San Juan del Río Coco, Waslala and Matagalpa. We call them RSEs, which includes community stores, community roasters, collective bakeries, cooperatives and associations.